Gourmet popcorn has taken the world by storm and now, Emilio’s Gourmet Popcorn brings this culinary sensation to foodies and snack lovers all over Johannesburg, with plans to go countrywide in 2017.
Already available at various retail outlets around Johannesburg, the brand has now opened a flagship Emilio’s Gourmet Popcorn store at the popular Montecasino entertainment complex.
Emilio’s Gourmet Popcorn manufactures handcrafted premium gourmet popcorn and popcorn inspired confectionary – with a twist. The brand is built around a concept called Popcornology. “The art and science of Popcornology is to use popcorn as a canvas to craft amazing culinary creations to tantalise even the most experienced palate,” explains founder and owner Emile Alexander.
Emile and his team of popcornologists constantly create an array of unique popcorn confectionaries such as popcorn ice-cream, popcorn waffles, popcorn ice cream sandwiches made with freshly-baked cookies and brownies, popcorn donuts and popcorn macaroon (popparoons).
Emilio’s ability to stay true to the definition of “gourmet” is something the team prides themselves on. They are firm believers in creating culinary dishes by hand, in small batches, using only high quality ingredients. Handcrafting, coupled with the use of high quality ingredients, ensures that there is a perfect balance of flavour and no aftertaste.
The team has spent hours perfecting their recipes. Emilio’s Gourmet Popcorn has over 30 different caramel popcorn and 7 savoury flavours, ensuring that there is a flavour for everyone. The team is constantly thinking up new and different creations to make with their particular brand of gourmet popcorn.
Refusing to be defined by the poverty that he grew up in, Emile’s gourmet popcorn journey started with a passion for popcorn- and lots of hard work. He started the business in April 2015 using a R1500.00 loan. “In 2011 I lost everything I had after two franchises I owned, closed down. With the passion I have for business and food, I was able to see this gap in the market and turn my life around through it.” Emile started creating different types and flavours of gourmet popcorn and could often be seen selling his goods at Market on Main, Neighbourgoods Market, 1Fox and the Fourways Farmers Market, before finally opening his own store at Montecasino.
“The passion I have for gourmet popcorn and Popcornology is massive,” Emile says. “I am so proud of the brand’s success so far and with the store now open at Montecasino, more people have access to the best gourmet popcorn South Africa has seen.” The brand is set to expand at a massive rate in 2017. Not only is the product available at a variety of independent and large retail stores but Emile also hopes to open new stores in the future. “I currently employ 15 people permanently and I hope to create around 50 new jobs in the next 12 months.” Emilio’s Gourmet Popcorn is premium gourmet popcorn unlike anything South Africa has seen before.